Voya

The firm gets density: KPI tiles, cases by stage, completion trend, average days per stage, and a searchable client directory. The applicant gets the opposite — one six-stage vertical timeline in plain language, their documents, and what they need to do next. The same underlying case record, presented for two people with completely different questions.

Closer to Stripe or Linear than to a playful startup SaaS. No gradients, no illustration, no personality where personality isn't wanted. Law firms trust software that looks like it takes itself seriously, and the data involved — immigration status, personal documents — makes anything playful read as unserious.

The firm I built it to pitch rejected it: they said they weren't the target market, and that data this sensitive would require ISO security certification from any vendor. Both fair. The entire reason to build it was having an immediate customer, and with that gone there was no honest reason to keep going. It's a wrong-customer outcome rather than a failed build — and finding that out took one pitch instead of six months.